Say what? Of course, you’re the best, leader in your field, top dog in the business… but so is everyone else. These vague claims will not land you customers.

Offer them something they can’t resist

Generally, people don’t like to take risks when it comes to shopping. They would rather stick to the comfortable option where they know what they are getting. Consider McDonalds for a second. If you order a cheeseburger, it would taste exactly the same whether you order it in Africa or Japan. One of the reasons McDonalds and similar fast-food chains are so successful is because customers know that they will get exactly what they want. There is no risk involved.

Decrease the risk and increase customer interest

What about the risk to you? Well, if you offer an all-your-money-back guarantee, you have to make sure that your product or service is of such a high standard that you never have to return a customer’s money. There will always be that one or two customers who will complain about something being off and want their money back, but the number of customers you’ll gain through your guarantee, will overshadow those losses.

You can also use the buy-one-get-one-free strategy. Who doesn’t like free stuff? Try this promotion in your marketing and see how it affects your numbers. If it doesn’t make sense, don’t make that offer again. If it does, then you have something to include in your marketing strategy occasionally.

It’s all about Value

Rather than making vague statements about your company, offer specific value to potential customers and eliminate their risk. You don’t want to get lost among hundreds of others claiming to be the best. Offer potential customers the best and most irresistible deals – not only will they rush back to buy from you again, they’ll tell all their friends about it as well!